COVID-19 И ПОВЕДЕНИЕ ПОТРЕБИТЕЛЕЙ: ОБЗОР НОВЕЙШЕЙ ЛИТЕРАТУРЫ
Keywords:
поведение потребителей, COVID-19, электронная коммерция, российская экономика, пан-демия, обзорная статья, интернет-магазины, электронная торговляAbstract
COVID-19 повлиял на все сферы нашей жизни. Это привело к росту показателей смертности и заболеваемости в странах по всему миру, а также росту насилия в семье и проблем с психическим здоровьем, среди прочего. Это также оказало беспрецедентное и, вероятно, длительное воздействие на экономику, особенно на поведение потребителей.
В этой научной работе представлен отличный обзор последних данных и исследований о том, как COVID-19 способствует изменению потребительских привычек во всем мире. Среди прочего, в процессе работы над статьей мы обнаружили фундаментальный сдвиг в покупательских привычках российских потребителей, которые не только делали покупки онлайн на исторически рекордном уровне, но и значительно увеличили объем своих онлайн-покупок, в частности, продуктов питания, напитков и косметических средств.
Эта статья актуальна для предпринимателей, бизнес-лидеров, политиков и всех, кто стремится понять меняющиеся предпочтения потребителей.
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