WORLD COMMERCIAL SPACE MARKET: POSITIONING OF COUNTRIES AND SEGMENTS OF THE SATELLITE INDUSTRY

Abstract

The commercialization of space activities is becoming an increasingly significant trend in the development of the global space industry. This trend necessitates the transformation of the Russian space market as well. One of the topical issues of this transformation from an economic point of view is the question of finding the most promising market niches for domestic actors in the space industry. The article is devoted to the analysis of trends in the global space market and the identification of the most promising market segments. The theoretical basis of the study are the general provisions of marketing theory, including the concept of consumer segmentation and the concept of market positioning. The methodological basis of the study includes general scientific methods (analysis, synthesis, deduction, logical approach, comparative analysis), special economic methods of analysis (graphical method), as well as the use of qualitative and quantitative methods of collecting information. The sources of information in the work are the current regulations, data from reputable foreign research organizations, publications of foreign and Russian specialists in the field of space activities. Based on the market segmentation adopted in world practice, trends in the development of the world market in various segments are determined. The fastest growing segments of satellite services are identified, including the segment of remote sensing of the Earth, the broadband segment and the segment of mobile satellite communications, which includes data transmission services for the Internet of things. Based on an estimate of revenue, revenue growth rates and the rate of satellite renewal in orbit, the positions of countries in the respective segments were determined, the leader among which are the United States. The results of the study can become the basis for further study of the mechanisms and business models used by various countries in the field of commercial space, as well as for orienting existing participants in space activities to the most promising market segments.