MARKETING ANALYSIS OF KEY TRENDS IN THE DEVELOPMENT OF THE MARKET OF TRANSPORT AND LOGISTICS SERVICES

Abstract

The article reveals the results of a marketing analysis of trends in the development of the Russian and global markets of transport and logistics services. The authors have analyzed the dynamics of the development of global market of transport and logistics services, identified its main characteristics and development trends. It has been substantiated that the global market is now in the stage of digital transformation, introduction of intelligent solutions and innovative products. The authors have presented and outlined a list of high-tech products that have the greatest impact on the formation of trends in the development of the global market of transport and logistics services. Based on the comparative analysis, the specifics of the Russian market of transport and logistics services are considered, and the factors that have a positive and negative impact on its development are substantiated. The current state of the e-commerce market is thoroughly analyzed and the factors constraining its further development are identified. The specifics of the development of the segment of road freight transportation are also studied. Based on the conducted research, the key characteristics, key success factors and directions of further development of the Russian market of transport and logistics services are revealed.