FORMATION OF THE MATRIX-BASED COMPETITIVENESS OF MANAGERIAL AND ENGINEERING INDICATORS OF CONSTRUCTION COMPANIES
Keywords:
matrix, competitiveness, construction, company, strategy, market shareAbstract
The article proposes methods of construction a matrix of competitiveness, defining market share occupied with construction companies based on the use multifactor model of integrated index. The author gives an algorithm for the formation of competitiveness matrix, construction companies are classified in accordance with the occupied market share and various strategy options depending on their position in the matrix are shown. After formation of the integrated index of competitiveness, it is possible to compare construction companies with each
other, but we don’t pay attention to their significance and importance at housing market.
This disadvantage can be eliminated by introduction of additional indicator of "market share", the consideration of which, together with the level of competitiveness, enables us to build a visual map that defines the position of the company in the construction market. This map compares the level of competitiveness of construction companies and the market share of this company, which ultimately promotes the adoption of strategically informed management decisions by management. In addition, this matrix allows us to assess the competitiveness of the changes in time and under the influence of various parameters. This assessment of competitiveness is not only a particular result of a certain date, but is the basis for predicting changes in future.
Matrix “Market share – Competitiveness” is used for strategic planning of construction companies, involving the selection of direction for further development. The strategy is determined by the area occupied by construction company. The proposed matrix “Market share – Competitiveness” can be used by construction companies to develop different strategies for actions.
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