CONCEPT DEFINITION FOR SPATIAL INTERACTION MARKETING
Keywords:
marketing, big systems, concept, spatial economy, economic measuring, informational marketing management, replication, metrics, criteria of the evaluation of marketing efficiencyAbstract
In the article the author considers conceptual framework of a new marketing paradigm definition in terms of spatial economics, the process of evolutional development of marketing concepts as well as the necessity of introduction informational marketing management in order to use informational resource more effectively are highlighted, characteristics of the replication process are given; and the problems of economic measuring of spatial metrics are defined, criteria of the efficiency of economic evaluation of decision making options in the marketing systems of spatial interaction are suggested.
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