MANAGEMENT OF THE PROCESSES OF FORMATION OF THE MARKET OF SOCIALLY IMPORTANT FOOD

Abstract

The problem of ensuring food security of the Russian Federation consists in sustainable development of
the domestic production of food and raw materials, sufficient to provide the population with food. The system
approach for solving this problem makes it possible to determine the most important factors of the food system,
as well as conduct a detailed analysis on the basis of the process approach and traceability principles.
The list of socially important food products is formed according to the principle of meeting the needs of main
demographic groups for nutrients, based on the chemical composition and the energy value of food, existing
food patterns, as well as selection of products, which help to organize healthy nutrition at minimum cost.
Dairy and bakery products are included in the priority group of food products of a high degree of social importance.
Regarding these food groups the investigations in terms of their adequacy for implementation of
main tasks of filling food rations with essential nutrients are conducted. The evaluation of real consumption
of food, which has high social importance, in relation to the standards enables you to detect a significant
backlog of real food intake from the norms, especially in the group of dairy products. The consumption indicators
are largely dependent on the sufficiency of the consumer market saturation with products and consequently,
production volumes and a proper use of natural resources. The level of provision of the population in
the Chelyabinsk region with socially important food products shows that in recent years the enterprises which
produce food operate in a stable way, but in their production the factor of area sustainability is insufficiently
taken into account. The management process suggests selection of an optimum decision on the specified criteria
to manage the market formation process, taking into account the recommended level of consumption.