FORMATION OF UNIVERSAL METHODICAL APPROACH TO THE ASSESSMENT OF COMPETITIVENESS OF INDUSTRIAL ENTERPRISES

Abstract

The article deals with the problems of enterprise competitiveness under current market conditions. De- spite the fact that today many approaches to the assessment and analysis of competitiveness are developed, only some of them allow obtaining objective results and are applied in business practice. In this context the main requirements to the methodology formed by the authors are the ease of its use and comprehensive, integral assessment of competitiveness level achieved by enterprises. Taking into account the requirements mentioned above, the authors propose the universal methodical approach to the assessment of competitiveness of industrial enterprises, which allows calculating the integrated index of business units. The indicators of enterprise’s operating efficiency, financial sustainability, potential and risk of its development are determined as the key components of integral index of enterprise competitiveness. And these components allow taking into account the impact of the majority of factors that influence the current state and prospects of the business unit.  According to the authors, the proposed approach provides an assessment of competitiveness level of investigated enterprise with minimal labor contribution, which is a key condition of its further wide practical application. And its focus on the study and analysis of indicators of enterprise functioning in dynamics ensures the maximum reliability of the assessment results. The article presents the results of approbation of conducted results. During the approbation a developed methodical approach has been used to solve the practical problem related to the assessment and analysis in dynamics of the competitiveness level of “Uralchimplast-Amdor” LLC which is a resident company of the industrial park “Chemical Park “Tagil”.