THE ANALYSIS ON THE RUSSIAN MARKET OF E-COMMERCE, MARKETING COMMUNICATIONS AND TENDENCIES OF THE INTERNET ADVERTISING DEVELOPMENT

Abstract

The paper is devoted to the analysis of the Russian market of e-commerce, marketing communications
and tendencies of the Internet advertising development. Based on the secondary data of the Russian Association
of Communication Agencies, Miniwatts Marketing, ATKeamey, InSales, J'son & Partners Consulting,
SmartInsight and others, the author shows the development of such markets and describes main tendencies
of their development. The statistics on an absolute index of the number of Internet users in the world and on
the comparison of Internet users in Russia and Europe is considered.
Special attention is paid to the quantitative assessment of the e-commerce market, marketing communications,
its dynamics (including television, radio, printed media, outdoor advertising and Internet advertising),
a structure of the domestic market of marketing communications (including information on video advertising,
contextual advertising, media advertising, web development and search engine optimization, and
social media marketing), as well as the dynamics of the Internet advertising market.