MARKETING INFORMATION ACCOUNTING IN THE INTERNATIONAL FREIGHT SPHERE

Abstract

At a highly competitive market of international freight transport companies are constantly searching ways to optimize their work and to improve the quality of services. An important aspect of the success of the enterprise is a competent management accounting, that is why transport and forwarding companies make their efforts to optimize the accounting mechanism as well. As a result of increase of the number of employees engaged in sales, contractors and customers, a necessity arose to develop a marketing instrument for reduction of the number of discrepancies in the work of employees performing the marketing analysis and sales department. To optimize marketing activities accounting process in the internal database of the transport company, we propose to use marking of contractors as an additional marketing instrument of analysis and market information accounting. The authors used scientific methods of research, information from public sources including the regulations. The article may be useful both for researchers of the international transportation sphere as well as for representatives of other sectors involved in the optimization of marketing information accounting.