COMPLEX EXPRESS TECHNIQUE OF FORMATION AND ASSESSMENT OF THE GOALS ON INCREASING EFFICIENCY OF AN ENTERPRISE ACTIVITY THROUGH THE USE OF MODERN INFORMATION TECHNOLOGIES IN MANAGEMENT
Keywords:
goal, goals management, goals assessment, efficiency, information technologies, hierarchies’ analysis.Abstract
In the era of information and digital technologies new techniques are required for development of the theory of management which will allow to adapt it to new conditions of the present-day scientific reality. As one of such techniques the article suggests a complex express technique of formation and assessment of the goals on increasing efficiency of an enterprise activity through the use of modern information technologies in management of SPPR "Choice", combining the principles of MBO and SMART, as well as theories "Tree of Goals" and "Tree of Decisions", and the method of hierarchies’ analysis. The express the characteristic of the complex technique means its promptness. This characteristic will allow managers to apply the complex technique in a usual operating mode to forming, assessing and choosing the goals on increasing efficiency of an enterprise activity through the use of modern information technologies in management. The complex express technique has been tested on the case of the Hotel Economy, LLC enterprise. Specially trained experts from among the enterprise’s managers were involved in realization of the technique. As a result of application of the technique "Goal 7: Development of Efficient Advertizing for Promoting the Enterprise in the Market and Increasing the Number of Guests" was assessed as the best one. The results of the conducted research proved the increased efficiency of activity of the enterprise.References
Друкер, Питер Фердинанд (1909–2005) Практика менеджмента / Питер Друкер; пер. с англ. Ивана Веригина. – М.: Манн, Иванов и Фербер, 2015. – 406 с.
Лопатников, Л.И. Экономико-математический словарь: Словарь современной экономической науки. – 5-е изд., перераб. и доп. – М.: Дело, 2003. – 520 с.
Макаров, М.Г. Категория «цель» в марксистской философии и критика телеологии / М.Г. Макаров. – Л.: Наука. Ленингр. отд-ние, 1977. – 188 с.
Официальный сайт разработчиков программы СППР Выбор 6.0. ООО «Центр Изучения и Развития Информационных Технологий и Автоматизированных Систем». – http://www.ciritas.ru/ index.php.
Райзберг, Б.А. Современный экономический словарь: словарь / Б.А. Райзберг. – 5-е изд., перераб. и доп. – М.: ИНФРА-М, 2007. – 495 с.
Саати, Т. Аналитическое планирование. Организация систем / Т. Саати; пер. с англ. – М.: Радио и связь, 1991. – 224 с.
Саати, Т. Принятие решений. Метод анализа иерархий / Т. Саати; пер. с англ. – М.: Радио и связь, 1993. – 320 с.
Саати, Т.Л. Принятие решений при зависимостях и обратных связях: Аналитические сети / Т.Л. Саати. – М.: Изд-во ЛКИ, 2008. – 360 с.
Черчмен, Ч.У. Введение в исследование операций / Ч.У. Черчмен, Р. Акофф, Л. Арноф. – М., 1968.
Чубукова, И.А. Data Mining: учебное пособие / И.А. Чубукова. – 2-е изд., испр. – Москва: Интернет-Ун-т информ. технологий: БИНОМ. Лаб. знаний, 2008. – 382 с.
Breiman, Leo; Friedman, J. H., Olshen, R. A., & Stone, C. J. (1984). Classification and regression trees. Monterey, CA: Wadsworth & Brooks/Cole Advanced Books & Software.
Quinlan J.R. Improved Use of Continuous Attributes in C4.5 // Journal of Artificial Intelligence Research. – 1996. – Vol. 4. – P. 77–90.
Wei-Yin Loh. Classification and regression trees. Wiley & Sons, Inc. WIREs Data Mining Knowl Discov, 2011. – Т. 1. – С. 14–23. DOI: 10.1002/widm.8.
