Digital technologies and modern art practices of the last decade art

Abstract

The article discusses the trends of recent decades towards the digitalization of culture and art, and their extension onto the Internet, which led to the transition to a “participation culture” with the viewer’s involvement in the process as the most important criterion. These changes radically alter the ways of interaction with art objects, the ways and forms of their creation and presentation. The problem of absolute technical reproducibility is seen as one of the central issues. It can be solved by blockchain-based NFT technology which has been actively introduced into permanent practice by world-famous artists and museums in recent years. The article presents the experience of high-status museums such as the Hermitage, the British Museum, the Academy Gallery, the Uffizi Gallery, the Leopold Museum, and contemporary artists such as Damien Hirst, Takashi Murakami, Philip Colbert and Dmitry Chernyak as examples of a showcase.