FEATURES OF MASS MEDIA SELF-REGULATION

Abstract

The article deals with the features of mass media self-regulation. The
author analyzes the category of self-regulation. On the basis of the analysis
of a notion of self-regulation and a viewpoint of a law-maker, the notion of
self-regulation is given. The author comes to the conclusion that a selfregulation
is a difficult, integrated mechanism of social adjusting of public
relations, by means of which using the different types of social regulators at
different levels independent and initiative activity is performed by the subjects
of entrepreneurial and professional occupation, the aim of which is the
development and standard and rules of the given activity setting, as well as
the control of compliance with the requirements. The main reasons for the
development of mass-media self-regulation are highlighted: reduction of
state control over the functioning of mass-media, conservation of editorial
freedom, improving the quality of mass-media and responsibility for the
information disseminated, ensuring consumer access to mass-media products.