THE PROBLEM OF EXPRESSING TEXT MODAL MEANINGS: PRAGMATIC ASPECT

Maria Sergeevna Saltykova

Abstract


The article is devoted to the problem of expressing text modality: its pragmatic aspect. The material for the analysis is Russian and French advertising slogans. The paper describes possible representation of modal meanings by means of ransformation and reduction of the utterance.


References


Турбина, О.А. Принципы организации рек-

ламного слогана / О.А. Турбина, М.С. Салтыкова //

Вестник ЮУрГУ. Серия «Лингвистика». – 2012. –

Вып. 14. – № 2 (261.)  С. 50–54.


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