APPROACHES TO NARRATIVE INVESTIGATION

Authors

  • Maria Sergeevna Saltykova South Ural State University

Keywords:

advertising text, modal meanings, implicit, syntactical constructions

Abstract

The article is devoted to the modality of the advertising text. The author makes an
attempt to analyze the implementation of the text modal meanings through its syntactical organization, namely, the reduction of the utterance. The article includes examples of Russian and foreign advertising slogans and gives the description of the text modal meanings and the possible facilities of their realization.

Author Biography

Maria Sergeevna Saltykova, South Ural State University

lecturer, post-graduate Student of the Chair of General Linguistic, South Ural State University (Chelyabinsk); Scientific supervisor ? O.A. Turbina, PhD, professor.

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Issue

№25(284), issue 15

Section

Articles