BIOGRAPHICAL INTERVIEW IN IMAGE EDITION: GENRE PECULIARITIES
Keywords:
image of the University, image edition, interview-portrait, portrait sketch, biography, image interview, biographical interview, genre peculiaritiesAbstract
The article gives the definition of the notion “image of higher education institutions”, outlines
the key components of the internal and external image of the University. Special attention is paid to such a tool of promotion of the University as an image edition considering its universal impact on all target audiences. The genre that can reflect the specific character of this promotion tool is biographical interview which combines characteristic features of some journalistic and PR-texts. The author dwells upon genre peculiarities of biographical interview and exemplifies them.
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