EXPRESSIVE SPEECH ACTS IN MASS MEDIA COMMMUNICATION (ON THE COMMERCIAL ADVERTISING TEXTS BASIS)

Authors

  • Svetlana Moshcheva Ivanovo State University of Chemistry and Technology

Keywords:

expressive speech acts, speech acts theory, commercial advertising discourse, intention

Abstract

The article is devoted to the study of expressive speech acts in commercial advertising discourse,
taking into account the basic positions of the speech acts theory. Any speech act is able to perform several actions at once and express different nuances of the speaker’s intention. As for the expressive acts, they reflect the emotional reactions to a situation related to the psychological attitude of the speaker.

Author Biography

Svetlana Moshcheva, Ivanovo State University of Chemistry and Technology

Candidate Degree (Philology), Associated Professor, Ivanovo State University of Chemistry and Technology (Ivanovo), moshevasv@mail.ru

References

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Issue

Vol. 12 No. 4 (2015): Вестник ЮУрГУ серия Лингвистика

Section

Articles