PEDAGOGICAL DIAGNOSTICS OF PROFESSIONAL CULTURE OF FUTURE BACHELORS IN THE FIELD OF “ADVERTISING AND PUBLIC RELATIONS”

Abstract

The problem of professional culture formation is important for the modern system of higher education including the training of Bachelors in the field of “Advertising and public relations”. The paper describes based on the analyzed literature diagnostic technique that evaluates the components of students’ professional culture. The methods of the research were: a questionnaire and expert interviews, work in the experimental and control groups to identify the components of the professional culture formation. The novelty of the paper is the unique developed diagnostic technique for evaluating the professional culture of the future Bachelors in “Advertising and public relations”. It is based on a special selection of criteria, indicators and instruments. Suggested pedagogical diagnostic technique can be used in higher education institutions during the training of the experts in the field of “Advertising and public relations”.