АНАЛИЗ НАПРАВЛЕНИЙ РАЗВИТИЯ РЫНКА ХЛЕБОБУЛОЧНЫХ ИЗДЕЛИЙ

Natalia Vladimirovna Naumenko; Irina Yurievna Kalinina

Authors

Natalia Vladimirovna Naumenko South Ural State University, Chelyabinsk
Irina Yurievna Kalinina South Ural State University, Chelyabinsk

Keywords:

bread and bakery products, healthy diet of people, bakery goods for healthy diet

Abstract

The article considers the most important prospects of development of bakery goods market. Bread plays important role in a human diet. It is the product of daily mass consumption. One of the ways to solve the problem of the balance in a human diet is introduction nutrients to the recipe. It is a unique food product containing practically all components which are necessary to support vital function and health of people such as proteins, complex carbohydrates, calcium, iron, phosphorus and vital vitamins of B group, including thiamin, niacin, and riboflavin at a small amount of fat. Bakery goods contain a great amount of dietary fiber. Moreover, bread is a product which can be enriched with vitamins, micronutrients and other useful substances.
Nowadays one pays much attention to the problem of a healthy diet due to which products for healthy lifestyle are very popular. One of such products is bread which is suitable for healthy diet. This group doesn’t have any specific preventive or medical properties however it has a variety of additional raw material. The amount of production of medical, preventive and functional sorts is about 100 thousand of tons per year at the consumption of 600–700 thousand of tons. Based on the above mentioned facts the increase of the amount of production of medical and preventive bakery products is very topical as it will contribute to the stability at bakery industry, provision of the population with healthy food and fast innovative development
of the country in future.

Author Biographies

Natalia Vladimirovna Naumenko, South Ural State University, Chelyabinsk

Candidate of Science (Engineering), associate professor, Department of Merchandising and Examination of Consumer Goods

Irina Yurievna Kalinina, South Ural State University, Chelyabinsk

Candidate of Science (Engineering), associate professor, Department of Merchandising and Examination of Consumer Goods

References

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