DIGITALIZATION OF THE POLYCULTURAL ENVIRONMENT OF THE UNIVERSITY IN THE CONDITIONS OF VUCA: MODELLING STRATEGIES

Abstract

The article presents the results of the scientific discourse analysis of modern studies of digitalization
of the university multicultural environment under VUCA conditions, which are presented
in three segments: research on a multicultural environment; studies on the digitalization
of the educational activities of the university and studies on the digitalization of the multicultural
environment of the university.
The authors highlighted the features of teaching a foreign language taking into account
the challenges of the education system in the era of digital economy and simulated the systems
of subprocesses and their meaningful content. Particular emphasis is placed on the specifics
of the VUCA conditions (volatility, uncertainty, complexity and ambiguity), which consist of
stress, changing nature of the world, in which huge amounts of information must be quickly and
adequately processed.
This article attempts to develop and describe current digitalization trends in VUCA.
The purpose of this study is to find effective strategies for the development of the multicultural
environment of the university, one of which is digitalization.
To determine the essence of the search for strategic solutions for digitalization of the multicultural
environment of the university, theoretical, empirical and diagnostic methods were implemented:
review of the scientific literature, analysis of innovative strategic practices, observation,
statistical methods. As a result, modeling of digitalization strategies of the university’s
multicultural environment under VUCA conditions is considered as the development and creation
of a formal model of strategic decisions aimed at implementing the digitalization process of
the university’s multicultural environment.
The authors analyzed the programs of partner universities and organized international webinars
and internships for bachelors and masters abroad. The experimental data shows the effectiveness
of the formation of multicultural competences among students.