NEUROECONOMICS AND BEHAVIORAL ECONOMICS: SYNTHESIS SOURCES

Abstract

The article is devoted to behavioral economics and neuroeconomics as recent trends in the framework
of experimental economics. The article considers the basic ideas of the followers of these two areas, basic
methodology problems connected with these areas. It also introduces the way of origin and development of a
new model of choice in behavioral economics when psychological and other factors begin to play special
role in analysis of economic experiments, and a new focus on human decision-making process emerges.
The interdisciplinary areas also appear to be in progress, including neuroeconomics originated at the
intersection of neuroscience and economics. The economic processes analysts face new opportunities related
to new data, new understanding of the nature of human decision-making process on the physical, biological
and chemical level.
Special attention is paid to the prospects of behavioral economics and neuroeconomics, as well as related
research of many scientists, which states the criticism of new and increasingly popular methods of research
on human behavior.
The article concludes that although neuroeconomics faces a lot of serious problems, its experiment and
research results bring new knowledge to economists about themselves, open up new horizons and represent
new approach to the study of human nature. But is this neurobiological human model essential for economics,
what are the benefits of using new model for science, will be the results of the analysis of biological and
chemical processes important to solving major economic problems? The science itself should define its directions
for the development, and only after that it will be clear, if neuroscience can be a part of economic
science or not.